Writing Tips from The Elements of Style: a Summary of the Most Influential Guide to Writing

  The Elements of Style, written by Strunk & White, has long been considered one of the greatest books ever published on the art of writing. Time magazine, for example, named it as one of the 100 most influential non-fiction books written in English since 1923, and the Open Syllabus Project consistently lists it as the most … Read moreWriting Tips from The Elements of Style: a Summary of the Most Influential Guide to Writing

Writing Tips from David Ogilvy

  David Ogilvy (1911-1999), who is often hailed as the “Father of Advertising”, was a US marketing tycoon, and a co-founder of Ogilvy & Mather, one of the largest marketing companies in the world. Ogilvy was best known for advocating two important concepts in marketing. The first concept was that marketing decisions should be driven by … Read moreWriting Tips from David Ogilvy

“The Horse Raced Past the Barn Fell”: Avoid Garden Path Sentences in Your Writing

  When you read a garden path sentence, you start by initially assuming a certain interpretation for the sentence. However, as you continue reading, you suddenly realize that the original interpretation isn’t possible, which causes you to get stuck. You then have to process the sentence again, before you can finally derive its correct meaning. … Read more“The Horse Raced Past the Barn Fell”: Avoid Garden Path Sentences in Your Writing