FUD: Fear, Uncertainty, and Doubt
Fear, uncertainty, and doubt (FUD) are interconnected mental states that strongly influence people’s behaviors, often as part of deliberate manipulation. For example, a salesperson could use FUD to convince a customer to buy unnecessary software, by exaggerating potential online risks and making the customer underestimate their ability to handle those risks on their own. … Continue reading FUD: Fear, Uncertainty, and Doubt
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