Virtue signaling is the act of speaking or behaving in a way that’s meant to demonstrate one’s good moral values. For example, if a person widely proclaims on social media that they strongly support a certain cause, just because they want to show others how caring they are, that person is virtue signaling. Virtue …
Knoll’s law of media accuracy is the adage that “everything you read in the newspapers is absolutely true, except for the rare story of which you happen to have firsthand knowledge”. Essentially, Knoll’s law suggests that people often assume that everything they hear in the media is true, except for cases where they’re familiar …
Opportunity cost is the value of the best alternative that you miss out on as a result of choosing a different option. For example, if a person chose to invest in a certain venture, their opportunity cost is the money they could have made by investing in a different venture, and namely in the …
The verbatim effect is a cognitive bias that causes people to remember the gist of information, which is its general meaning, better than they remember its exact form, which is the way the information was presented and the minor details that it involved. For example, when people read a long text, they’re more likely …
Memento mori is a Latin phrase that means “remember that you will die”. It is meant to remind you of your own mortality, and of the brevity and fragility of human life. ‘Memento mori’ has been mentioned as an important principle by many people throughout history, and implementing it in your own life can …
Jumping to conclusions is a phenomenon where people reach a conclusion prematurely, on the basis of insufficient information. For example, a person jumping to conclusions might assume that someone they just met is angry at them, simply because that person wasn’t smiling at them while they talked, even though there are many alternative explanations …
The contrast effect is a cognitive bias that distorts our perception of something when we compare it to something else, by enhancing the differences between the things being compared. For example, the contrast effect can make a sweet drink taste bland if you drink it immediately after drinking something sweeter, and can make an …
The economic man (or homo economicus) is a conceptualization of people as ideal decision-making machines, with flawless rationality, unlimited cognitive capacity, perfect access to information, and a narrow range of consistent, self-interested goals. Roughly speaking, this means that the homo economicus can be seen as someone who only cares about maximizing things such as …
Cui bono is a Latin phrase that means “who benefits?”, and is used to suggest that there’s a high probability that those responsible for a certain event are the ones who stand to gain from it. For example, if a certain crime has been committed, ‘cui bono’ suggests that the person who committed that …
The golden rule is a moral principle which denotes that you should treat others the way you want to be treated yourself. For example, the golden rule means that if you want people to treat you with respect, then you should treat them with respect too. The golden rule is an important philosophical principle, …