The Backfire Effect: Why Facts Don’t Always Change Minds

  In a perfectly rational world, people who encounter evidence that challenges their beliefs would first evaluate this evidence, and then adjust their beliefs accordingly. However, in reality this is seldom the case. Instead,¬†when people encounter evidence that should cause them to doubt their beliefs, they often reject this evidence, and strengthen their support for … Continue reading The Backfire Effect: Why Facts Don’t Always Change Minds