This website is for people who want to learn how to do things the smart way.

I write about a wide variety of topics, with the following goals in mind:

  • Usefulness- the material needs to have real-world applications.
  • Conciseness- no unnecessary fluff, just what you actually need to know. Background information is kept to a minimum.
  • Accuracy- no anecdotal evidence, broscience, or any other form of unsubstantiated advice. The information here comes primarily from research and expert-based knowledge, with a focus on scientific articles in peer reviewed journals.


A note on the name:

Effectiveness is defined as “the degree to which something is successful in producing a desired result”.

Efficiency, on the other hand, is defined as “the ability to accomplish a task with a minimum expenditure of time and effort”.

The advice in this site targets both aspects.


If you have any questions or suggestions, feel free to contact me. I would love to hear what you think.


The site’s privacy policy, disclosure policy, and general disclaimer can be found here if you’re bored.