The Rhyme-as-Reason Effect: Why Rhyming Makes Your Message More Persuasive

  The rhyme-as-reason effect is a cognitive bias that makes people more likely to remember, repeat, and believe statements that contain a rhyme, compared to those that do not. For example, people generally perceive the aphorism “woes unite foes” as more accurate than the aphorisms “woes unite enemies” or “misfortunes unite foes”, despite the fact that they …

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The Gambler’s Fallacy: On the Danger of Misunderstanding Simple Probabilities

  The gambler’s fallacy is the mistaken belief that past events can influence future events that are entirely independent of them in reality. For example, the gambler’s fallacy might cause someone to believe that if a coin just landed on heads twice in a row, then it’s “due” to land on tails on the next toss. Accordingly, …

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Debiasing: How to Reduce Cognitive Biases in Yourself and in Others

  Debiasing (which is also referred to as cognitive bias mitigation), is the process through which we reduce the influence that cognitive biases have on people, in order to enable them to think in a more rational and optimal manner. Cognitive biases are systematic patterns of deviation from rationality, which occur due to the way our cognitive system works. …

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Learned Helplessness: How to Stop Feeling Like Everything Is Out of Your Control

  Learned helplessness is an acquired state of mind, where someone believes, based on past experience, that they are unable to affect the outcome of situations that they’re in, regardless of any action they might take. This state of mind is acquired when someone repeatedly receives negative feedback, that they are entirely unable to prevent. …

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