The Rhyme-as-Reason Effect: Why Rhyming Makes Your Message More Persuasive

  The rhyme-as-reason effect is a cognitive bias that makes people more likely to remember, repeat, and believe statements that contain a rhyme, compared to those that do not. For example, people generally perceive the aphorism “woes unite foes” as more accurate than the aphorisms “woes unite enemies” or “misfortunes unite foes”, despite the fact that they …

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Placebo: How the Placebo Effect Can Trick Your Mind into Feeling Better

  A placebo is a treatment that has no inherent ability to produce a direct physiological effect, but which nevertheless has a beneficial therapeutic effect, and can cause people to experience positive physical or mental outcomes. For example, when people are given an inert sugar pill by a doctor who tells them that it’s medicine, …

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The Confirmation Bias: Why People See What They Want to See

  The confirmation bias is a cognitive bias that causes people to search for, favor, interpret, and recall information in a way that confirms their preexisting beliefs. For example, if someone is presented with a lot of information on a certain topic, the confirmation bias can cause them to only remember the bits of information …

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The Benefits of Music and Background Noise

  Many people like to listen to music or background noise while they perform various activities, such as working, studying, or exercising. Research shows that this can be beneficial, since music and background noise offer a range of benefits when it comes to factors such as productivity, creativity, concentration, and mood. While it’s possible to …

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The Gambler’s Fallacy: What It Is and How to Avoid It

  The gambler’s fallacy is the mistaken belief that if an event occurred more frequently than expected in the past then it’s less likely to occur in the future (and vice versa), in a situation where these occurrences are independent of one another. For example, the gambler’s fallacy can cause someone to mistakenly assume that if …

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Debiasing: How to Reduce Cognitive Biases in Yourself and in Others

  Debiasing is a process through which the influence of cognitive biases is reduced, generally with the goal of helping people think in a more rational and optimal manner. Debiasing is usually accomplished through the use of various debiasing techniques, that can work on any number and type of cognitive biases. For example, when it comes to …

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Cognitive Biases: What They Are and How They Affect People

  A cognitive bias is a systematic pattern of deviation from rationality, which occurs due to the way our cognitive system works. Accordingly, cognitive biases cause us to be irrational in the way we search for, evaluate, interpret, judge, use, and remember information, as well as in the way we make decisions. For example, one …

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The Humor Effect: The Benefits of Humor and How to Use it Effectively

  The humor effect is a cognitive bias that causes people to remember information better when they perceive it as humorous. For example, when students are taught a new concept in a humorous way, such as through a funny story, they’re generally more likely to remember that concept, compared to if it was taught in …

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