Cognitive Biases: What They Are and How They Affect People

  A cognitive bias is a systematic pattern of deviation from rationality, which occurs due to the way our cognitive system works. Accordingly, cognitive biases cause us to be irrational in the way we search for, evaluate, interpret, judge, use, and remember information, as well as in the way we make decisions. For example, one …

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The Humor Effect: The Benefits of Humor and How to Use it Effectively

  The humor effect is a cognitive bias that causes people to remember information better when they perceive it as humorous. For example, when students are taught a new concept in a humorous way, such as through a funny story, they’re generally more likely to remember that concept, compared to if it was taught in …

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How to Be More Innovative: Identify and Use Obscure Features

  It can be hard to come up with innovative solutions to various problems. Most people assume that being innovative is a fixed personality trait, meaning that you either have it or you don’t. However, research shows that while personality does play a role in innovative ability, innovation is something that can be learned, even …

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The Pessimism Bias: When Things Seem Worse Than They Are

  The pessimism bias is a cognitive bias that causes people to overestimate the likelihood of negative things and underestimate the likelihood of positive things, especially when it comes to assuming that future events will have a bad outcome. For example, the pessimism bias could cause someone to believe that they’re going to fail an …

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The Ostrich Effect: Why and How People Avoid Information

  The ostrich effect is a cognitive bias that causes people to avoid information that they perceive as potentially unpleasant. For example, the ostrich effect can cause someone to avoid looking at their bills, because they’re worried about seeing how far behind they are on their payments. Information avoidance can lead to detrimental outcomes in …

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The Google Effect and Digital Amnesia: How We Use Machines to Remember

  The Google effect and digital amnesia are two related psychological phenomena, which have to do with our tendency to forget information that is available online or stored digitally. For example, the Google effect and digital amnesia could cause someone to forget a certain piece of information, if they know they can find it later by searching the …

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