The Humor Effect: The Benefits of Humor and How to Use it Effectively

  The humor effect is a cognitive bias that causes people to remember information better when they perceive it as humorous. For example, when students are taught a new concept in a humorous way, such as through a funny story, they’re generally more likely to remember that concept, compared to if it was taught in …

Read more

Gish Gallop: When People Try to Win Debates by Using Overwhelming Nonsense

  The Gish gallop is a rhetorical technique that involves overwhelming your opponent with as many arguments as possible, with no regard for the accuracy, validity, or relevance of those arguments. For example, a person using the Gish gallop might attempt to support their stance by bringing up, in rapid succession, a large number of …

Read more

How to Be More Innovative: Identify and Use Obscure Features

  It can be hard to come up with innovative solutions to various problems. Most people assume that being innovative is a fixed personality trait, meaning that you either have it or you don’t. However, research shows that while personality does play a role in innovative ability, innovation is something that can be learned, even …

Read more

The Pessimism Bias: When Things Seem Worse Than They Are

  The pessimism bias is a cognitive bias that causes people to overestimate the likelihood of negative things and underestimate the likelihood of positive things, especially when it comes to assuming that future events will have a bad outcome. For example, the pessimism bias could cause someone to believe that they’re going to fail an …

Read more

Brinkmanship: Walking On the Edge as a Strategic Decision

  Brinkmanship is a strategy that involves pushing volatile engagements to the brink of active conflict, with the goal of achieving a positive outcome for yourself. For example, in the context of an important negotiation, brinkmanship could involve telling the opposing party that if they won’t agree to all your demands right now, then you’ll …

Read more

The Appeal to Novelty Fallacy: Why New Isn’t Necessarily Better

  The appeal to novelty is a logical fallacy that occurs when something is assumed to be either good or better than something else, simply because it’s perceived as being newer or more novel. For example, a person using the appeal to novelty might claim that a certain new exercise plan that a celebrity just …

Read more