The Egocentric Bias: Why It’s Hard to See Things from a Different Perspective

  The egocentric bias is a cognitive bias that causes people to rely too heavily on their own point of view when they examine events in their life or when they try to see things from other people’s perspective. Accordingly, the egocentric bias causes people to either underestimate how different other people’s viewpoint is from …

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FUD: Fear, Uncertainty, and Doubt

  Fear, uncertainty, and doubt (abbreviated as FUD), are a collection of mental states that can influence people’s thinking in a variety of situations, and that are often used together to manipulate people’s behavior. For example, a salesperson might push a customer to buy unnecessary software for their computer, by promoting FUD in various ways, …

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