The Handicap Principle: Why Accepting a Disadvantage Can Be a Signal of Strength

  The handicap principle suggests that in many situations which involve communication, the reliability of a signal is directly tied to any potential costs that are associated with making and maintaining it. A classic example of the handicap principle has to do with the flashy tail that male peacocks have. From a practical perspective, this tail serves …

Read moreThe Handicap Principle: Why Accepting a Disadvantage Can Be a Signal of Strength

The Backfire Effect: Why Facts Don’t Always Change Minds

  In a perfectly rational world, people who encounter evidence which challenges their beliefs would first evaluate this evidence, and then adjust their beliefs accordingly. However, in reality this is seldom the case. Instead, when people encounter evidence that should cause them to doubt their beliefs, they often reject this evidence, and strengthen their support for their …

Read moreThe Backfire Effect: Why Facts Don’t Always Change Minds

The Illusion of Transparency: Why You’re Not as Obvious as You Think You Are

  The illusion of transparency is a cognitive bias that causes people to overestimate the degree to which other people can read their emotional state. This cognitive bias is attributed to our inability to properly adjust from the anchor of our own point of view when attempting to see ourselves from another person’s perspective. Essentially, since …

Read moreThe Illusion of Transparency: Why You’re Not as Obvious as You Think You Are