The Egocentric Bias: Why It’s Hard to See Things from a Different Perspective

  The egocentric bias is a cognitive bias that causes people to rely too heavily on their own point of view when they examine events in their life or when they try to see things from other people’s perspective. Essentially, the egocentric bias causes people to either underestimate how different other people’s viewpoint is from …

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The Familiarity Backfire Effect: Why Debunking a Myth Can Make People Believe It

  The familiarity backfire effect is a cognitive bias that causes people to remember misinformation better, and to remember it as being true, after they are shown corrective information that is supposed to debunk it, as a result of the increased exposure to that misinformation. For example, if someone is shown evidence which proves that …

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How People Flirt: A Scientific Guide

  Flirting is a key part of many social interactions. At the same time however, flirting is also a behavior that few people truly understand. Fortunately, psychologists have conducted quite a bit of research on the topic of flirting. In the following article, you will learn about the different styles of flirting, including the verbal …

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The Overkill Backfire Effect: On The Danger of Presenting Too Much Evidence

  The overkill backfire effect is a cognitive bias that causes people who encounter a complex explanation to reject it in favor of a simpler alternative, and to sometimes also reinforce their belief in the simpler alternative. For example, if someone is presented with a complicated scientific explanation for a certain phenomenon, the overkill backfire effect …

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