Memento mori is a Latin phrase that means “remember that you will die”. It is meant to remind you of your own mortality, and of the brevity and fragility of human life. ‘Memento mori’ has been mentioned as an important principle by many people throughout history, and implementing it in your own life can …
Jumping to conclusions is a phenomenon where people reach a conclusion prematurely, on the basis of insufficient information. For example, a person jumping to conclusions might assume that someone they just met is angry at them, simply because that person wasn’t smiling at them while they talked, even though there are many alternative explanations …
The contrast effect is a cognitive bias that distorts our perception of something when we compare it to something else, by enhancing the differences between the things being compared. For example, the contrast effect can make a sweet drink taste bland if you drink it immediately after drinking something sweeter, and can make an …
The economic man (or homo economicus) is a conceptualization of people as ideal decision-making machines, with flawless rationality, unlimited cognitive capacity, perfect access to information, and a narrow range of consistent, self-interested goals. Roughly speaking, this means that the homo economicus can be seen as someone who only cares about maximizing things such as …
Cui bono is a Latin phrase that means “who benefits?”, and is used to suggest that there’s a high probability that those responsible for a certain event are the ones who stand to gain from it. For example, if a certain crime has been committed, ‘cui bono’ suggests that the person who committed that …
The golden rule is a moral principle which denotes that you should treat others the way you want to be treated yourself. For example, the golden rule means that if you want people to treat you with respect, then you should treat them with respect too. The golden rule is an important philosophical principle, …
An availability cascade is a self-reinforcing process where a certain stance gains prominence in public discourse, which makes people more likely to believe it and spread it further. For example, an availability cascade could occur in a situation where a news story triggers a wave of public discussion of a topic such as climate …
Cherry picking is a logical fallacy where someone focuses only on evidence that supports their stance, while ignoring evidence that contradicts it. For example, a person who engages in cherry picking might mention only a small selection of studies out of all the ones available on a certain topic, to make it look as if …
Parsimony is a guiding principle which suggests that we should prefer simpler explanations and solutions over more complex ones, all other things being equal. For example, if you hear barking from inside your house, and you own a dog, it’s better to assume that you’re hearing your own dog right now, than to assume …
The just-world hypothesis is the mistaken belief that actions always lead to morally fair consequences, so good people are rewarded and bad people are punished. For example, a person is displaying the just-world hypothesis when they assume that if someone experienced a tragic misfortune, then they must have done something to deserve it. The just-world …